As information marketers, we’ve all heard horror stories of website crashes, payment system snafus, affiliate tracking nightmares, and the like. And we all think, “That could never happen to me!” Well, it could. And someday, it probably will. I would venture to say...
One of the great benefits of selling on the internet is that you have access to over a billion people. Yes, BILLION. When you think of what fraction of the total internet population you need to convert to customers to make a living online, it’s miniscule – a fraction...
You may naturally assume that to make something sell quickly, you want to price it as low as possible. After all, the laws of economics state that the lower the price, the higher the demand, right? Well, sometimes that’s true. But not always. In fact, lowering...
The other day, my six-year-old convinced me to get her this chalk set that promised “3-D effects on your own driveway!” She pointed to the kids on the box, glowing with the success of creating artistic, 3-D effects that would rival those of Pixar. “Please, Mommy,...
When you see other information marketers making big bucks from an ebook on, say, Twitter traffic generating strategies it is really tempting to jump up and say, “I could write an ebook on Twitter traffic generating strategies, too! And then I could make big bucks...
When the Wright brothers took their first historic flight on December 17, 1903, they weren’t trying for perfection. They weren’t trying to offer great cocktail service or wireless Internet or 100 channels of TV aboard their flying machine. They just wanted the darned...
Information marketingis in it’s most basic definition “the process of selling information”. That sounds simple enough, right? But how exactly does that work in an internet-based business? Well, first of all, let’s figure out what kind of information...
LinkedIn is like an always-accessible online resume. Unlike a resume, however, it can also help you meet new professional contacts, impress potential clients and reconnect with former co-workers. Learning to use LinkedIn intelligently can help propel your business...
Google+ is the new social network launched by Google. It’s the fastest social network to take off in history, with over ten million members just a couple months after launching. It already has over a billion pageviews per month. What sets Google+ apart from other...
If you’re thinking of sharing about your business via Facebook, creating an effective Facebook profile is important. It’s easy to go into Facebook and set up a Facebook profile that doesn’t do much to reflect what your business is all about. A few tips can improve...
