Welcome back! I hope you enjoyed yesterday’s lesson on how to use video on your blog to demonstrate a product and encourage more sales.
Today we are going to be digging deep into the multimedia world and talking about using audio on your blog, specifically audio interviews.
Audio interviews can nicely tie together with video demos. For example, you can demo a product and then interview the creator of that product. Or you can demo your own services and then interview a customer who’s had great results. Either way, these techniques work individually but they multiply in power when used in combination!
Interviewing people is a great way to add expert advice and experience to your own blog. Though experience doesn’t have a direct monetary value, in most cases the value of featuring experts on your blog is a huge gain and return on your time investment. When creating audio interviews, you’re going to come across a few issues. The first: Who will you interview? The answer to that question depends on what you hope to gain from that interview.
Do you want to:
- Generate leads?
- Generate instant profits?
- Plant seeds for future profits?
- Generate traffic?
So once you decide who you want to interview and what your formal goals are for that interview, the next topic is what’s the easiest way to set up an audio interview so you can quickly add it to your site and use it to get more subscribers, more sales and increase your profits.
The first thing you need is a guest. The next requirement is a recording system. Finally, you’ll need a system for placing that recording on your website.
Guest – Look for guests with experience in interviews. It takes time and practice for someone to sound real and personable via telephone. You want someone whose message fits your values and your business, and who sees the worth in doing an interview with you. If your first target declines, keep asking! No one will know whether the interviewee is your first or fourteenth choice – and don’t you dare let anyone (especially the interviewee!) know they’re a back-up!
Recording System – The easiest way I know to record a phone interview is to use a regular phone, three-way calling and an account with Audio Acrobat. Call your interviewee, call your Audio Acrobat line and then set your recording. Once the call is complete, hang up, and your call is transferred to an online system where it can be downloaded or added to your site.
Playback System – Now you will need a way to play that audio on your website. If you’ve used Audio Acrobat it’s easy. Log into your account and grab a piece of code, place it on your blog, then you’re done! You will have an audio player on your blog that people can click anytime, 24-7, and hear the interview (or even download it if you wish to allow that option).
So, let’s review. Here are the three steps you need to create an audio interview:
- Call Your Guest
- Record Your Call
- Place Your Recording on Your Website
Broken down it doesn’t sound so complicated, does it? Now, you’ll probably notice that I’ve given you only one option here – Audio Acrobat. The reason why is that I’ve found that too many options leads to compete overwhelm and inaction! IF, however, you choose not to use Audio Acrobat, there are other options. [How to Add Audio to Your Blog] Just remember these three steps and you’ll be breezing your way through hosting memorable audio interviews on your website, capturing attention and bringing visitors back for more.
Now if you’re ready to host your own audio interview, go for it! It’s my goal to spur you into ACTION so you can realize true online profits with multimedia. Make your plan, invite your guest, record that call and get it on your site. So don’t wait and get going on hosting your first audio interview – you won’t regret it!
See you tomorrow when we talk about hosting teleseminars for more traffic!
Joanne
p.s. If you need an easy way to record, host and playback that audio be sure to check out Audio Acrobat. You can purchase it here on Amazon:: Audio Acrobat
