Want an easy way to add more content to your website while increasing your potential for sales? Testimonials, reviews and case studies are great sales tools that are easy to create and that visitors love to see.
Today’s lesson covers how to use these tools in your business.
Testimonials
Interview a customer – If you work with customers in person or have the opportunity to connect with your customers, then take the time to record a quick interview on their experience with your company. Remember to keep it realistic, and don’t prompt your customer to make outrageous claims that could get you in trouble with the FTC!
Record your own – If you have had an exceptional experience with a company you’ve purchased from, record your own testimonial. This resulting audio or video can be used to pass on a quality product or service to your website visitors or customers. It can also be used to promote a product through an affiliate program.
Set up a Feedback Line – One of the features of AudioAcrobat is that you can set up a feedback line. Your customers can leave audio feedback that you can then add to your sales page.
Reviews
Product reviews are in demand. When most Internet users are looking to buy a product, the first thing they do is search for feedback and online reviews. They’re not looking for reviews from the company that created the product; they want to hear from real customers with real experience – good and bad! That’s where you come in. These type of video reviews can get you search engine traffic, build your own brand as an expert and earn you affiliate commissions.
Case Studies
A case study is a step up from a review because it allows someone to follow your customer experience over a period of time, from beginning straight through to results. Record your use of a product by starting at the first use and creating a series of videos that show you figuring the product out, using it and what happens after.
So that’s it for today. No techy stuff at all! Just something to think about and a few ideas to use to boost business.
See you tomorrow when we sum up the course and what you can do to use it to its maximum potential.
Joanne
